Segura for Jack Daniels
Its easy to take the typography for the Jack Daniels brand for granted. We are so used to it by now. But this recent gig by Segura design shows an acute attention to detail that deserves some exposure.
LAIKA from Michael Flückiger on Vimeo.
Laika is a fully dynamic font that allows for its other “weights” to be modified in real time. This is the first time I have seen something like this. Very impressive. I think it really opens up the possibilities of what someone could do with a font.